Emi Kobayashi, product designer
UX design · Design system
King County
One design system for 20,000+ county web pages, built with developers and taught to every agency.
- 3× faster page updates across agencies
- 50 components, 3 to 5 variants each
- Translation-ready in 6 languages
UX design
DocuSign
An end-to-end redesign of enterprise sign-in and SSO settings for IT admins at Fortune 500 companies.
- +14% login success with biometrics
- ~$900K a year in support savings
- 250+ screens moved to the Ink design system
UX design · Principal product designer
Tripmix
An AI travel app where anyone can plan, share and sell trips, taken from first idea to the App Store.
- Launched on the App Store in July 2024
- 7.24% App Store conversion rate
- Steered the product toward hosted group trips
UX design · Video production · Web design
NFL Fantasy
The media and engagement system for an exclusive fantasy football league, from the platform to the broadcasts.
- Nine seasons, since 2017
- An AI broadcast pipeline, 3× faster
- Zero missed deadlines all season
3D work · UX design
Puzzling Places
A modernised interface for a meditative VR jigsaw game: familiar from 2D, native to space.
- Menus moved within reach and clearly labelled
- A progress ring so no piece is left behind
- A table for four, like a real puzzle night
UX design · AR
USC Fabcars
An AR app that lets car buyers place the car they want inside their own home.
- Built for Trophy Automotives
- Aimed at buyers aged 18 to 30
- AR try-at-home plus a VR showroom
UX design · Web design
University of Washington
A choir platform that kept classes and concerts going during COVID-19.
- Students upload their MP3 and MP4 recordings
- Live end-of-quarter concert broadcasts
- One of the department's most successful programs
3D work · Video production
3D Work
3D visualisation that lets people see a space before it is built.
- Two church construction projects
- A virtual stage for the University of Washington
- 3D characters in Maya and ZBrush
3D work · Photography · Web design
Razor Reflection
A fashion photography studio in downtown Los Angeles, building portfolios.
- Prepared every shoot and the gear
- Booked makeup and hair artists
- Handled post-production
About
Hello, I'm Emi.
A product designer passionate about crafting thoughtful, scalable digital experiences, for Fortune 500 companies, large universities and government platforms.
- No ego
Good ideas can come from anywhere and anyone. Complex problems need different perspectives.
- Understand people
I work to understand what motivates people, so I can create impactful products.
- Analytical by nature
An INTJ who dissects problems, understands systems and decides from logic and insight.
- Visual simplicity
Turning ideas, user needs and product goals into clean, cohesive interfaces.
Education
University of Southern California. MS, Integrated Business, Technology and Design.
Education
University of Washington. BS Biochemistry, BA Psychology, minor in Chinese.
Also
CSWA SolidWorks 3D mechanical design. Published in Nature Genetics.
Resume
Full resume (image)
Donizon
Senior product designer
Designs and builds web applications for non-profit organisations, with product, engineering and stakeholders.
Tripmix
Principal product designer
Led end-to-end design of an AI travel app on iOS and Android, set direction and mentored designers.
DocuSign
Product designer
Enterprise workflows for authentication, SSO and administration, turned into reusable patterns.
King County
UX designer
Led a scalable enterprise design system and relaunched 20,000+ pages to accessibility best practice.
USC
Design co-instructor, UX designer
Co-taught human-centred design, and shipped an AR mobile app with 3D and Unreal Engine teams.
UCLA
Front-end web development
Designed and built web pages for 40+ companies in HTML and CSS.
Contact
Let's work together.
For product design roles and portfolio questions, write here or email emikolikobayashi@gmail.com.