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Hey Neighbor

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Description

Opportunity Overview

 

Imagine you’re living in a busy NYC condo complex with 300 units. You need to sell your furniture quickly before moving out—but instead of dealing with the hassle of listing it online, dealing with strangers, or worrying about transportation, you can prioritize your neighbors. 

Or, lets say you’re a yoga instructor, HeyNeighbor allows you to offer extra lessons to residents right in your own building, earning additional income without leaving home. You can easily set up classes, utilizing the facilities already in your building.

This app benefits property management too. By facilitating these resident-to-resident transactions and services, property managers can boost community engagement and monetize underutilized spaces, transforming them into valuable assets, and retaining residents.

 

OUR MISSION

To help Property Management Companies cultivate community and generate additional revenue by providing residents with convenient access to local goods and services.

OUR SOLUTION

HeyNeighbor is a multi-sided marketplace consisting of 3 features that could work independently or together as one ecosystem. The first two features are the listing and selling of goods and services, either from resident to resident, or from local businesses to the residents. The third is the listing and booking of space from the property, such as underutilized amenities, for residents to enjoy, or for local businesses to sell their goods or provide their services.

Impact: Building a Community

Partnering with HeyNeighbor allows your property to create a unique community-building experience. Residents are incentivized to use the platform for exchanging items or favors by gaining points through our reward system, which they can use to redeem for other services and goods.

This creates a micro-economy in your property that gives it the potential to become sustainable on its own. Money is constantly flowing within your property with residents helping each other with tasks or buying furniture from each other. With our branded collateral such as placards for parking spots that can be designated for car washes or car repairs, residents can experience a robust and exclusive living community that’s never been seen before. Most importantly, relationships between tenants are cultivated leading to better morale property-wide.

Process

Empathize

We interviewed 8 users in our target demographic of residents to test the usability of our prototype for the design experiment and surveyed 17 participants in the same demographic to test our visual value proposition through a survey. We also interviewed 2 users in our target demographic of Property Management Company staff to test assumptions on amenities and services offered in San Jose, CA where we will launch our design experiment.

High-level insights gleaned:

  •  Prototype Usability Testing: Terminology used such as goods, services, borrowing, and loaning can become confusing and interchangeable for users when navigating the application.
  •  PMC Interviews: Properties don’t have a marketplace to buy and sell goods or services, and the ones that use a property management software like ActiveBuilding only have a digital bulletin board that can be flooded with all things from announcements to wanting to sell something
  • Visual Value Proposition Survey: Participants are more willing and able to provide services such as a house or pet care that they don’t need a license or certification such as professional services like personal training or yoga. 16/17 participants understood what HeyNeighbor does from our VVP. 5/17 participants also mentioned how they thought a key feature was to socialize and meet their neighbors. 14/17 participants rated 7+ out of 10 for how likely they would use the product based on the VVP. 4 participants mentioned that pricing is missing from the VVP. 2 participants mentioned concerns with safety
  • Goods & Services: 12/17 participants were interested in receiving discounts. 12/17 participants were interested in buying goods. 15/17 participants were interested in selling goods. 8/17 participants were interested in borrowing goods. 8/17 participants were interested in loaning goods. 15/17 participants were interested in booking services. 4/17 participants were interested in providing services.
  • However, once we listed ideas of services that could be provided 11/17 participants were interested in providing pet care services, and 12/17 were interested in house services such as grocery and package pickup, plant watering, house sitting, or moving furniture etc. Only 2 people were interested in providing personal training services. Other services participants would provide include: mentorship, tutoring, running errands, cooking etc.
OVERALL: 12/17 PARTICIPANTS SAID THEY WOULD USE HEYNEIGHBOR, AND 5/17 PARTICIPANTS SAID MAYBE.

Re-Define

 
Initial Problem Statement: Multifamily residents lack convenient access to list and sell goods to their neighbors, and engage in services and activities in their community. 
 
Revised Problem Statement: Multifamily residents are willing and able to provide and receive goods and services from their neighbors, but lack a convenient and centralized platform to do so. 
 
 

Research Findings

 
Through research, we identified that 80% of residents are willing to exchange goods and services with their neighbors, but lack a convenient and centralized platform to do so. More than 70% were interested in helping their neighbors with pet and house care. HeyNeighbor, is a multi-sided marketplace where residents can exchange goods and services, and even activate amenity spaces to host services. Interview results
 
 
 
 

Implementation

Armed with this information, we drafted an initial mockup that envisioned how the app could streamline resident-to-resident transactions and services. After refining the concept, we moved into the design phase, where we created high-fidelity mockups that captured the user experience and interface, setting the stage for the app’s development.

Details
  • Date: 09 March 2024
  • Categories: UX/UI Design
  • HeyNeighbor Hey Neighbor